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Your Ultimate Solution for Wayfinding signs

Wayfinding signs are essential navigational tools that help people understand and move through a physical space. Available in various forms, including fingerposts, digital signage, and indoor wayfinding signage. Each of them serves a specific purpose to enhance user experience and efficiency.

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WAY2GO products

WAY2GO wayfinding signs solutions will bring timeless style and unrivalled functionality to any shared space.

WAY2GO Projects

Boston Town Centre Wayfinding
Carlisle City Wayfinding
South Cliff Gardens

Wayfinding Totem at South Cliff Gardens

Merseyway Innovation Centre
WAY2GO Digital Totem – King’s Lynn
See our portfolio

Intuitive Digital Signage and Wayfinding

Types of WAY2GO Signage

TOTEMS

Our totems offer clear and concise information, making them suitable for both indoor and outdoor environments. They are sturdy and elegantly designed, ensuring both longevity and visual appeal. Ideal for busy areas where visitors require immediate directional guidance.

FINGERPOSTS

A classic yet extremely efficient form of indoor wayfinding signage, often utilised in urban settings and spacious outdoor areas. These signs depict the locations of various destinations, offering versatility and easy comprehension, making them a favored option for public spaces, parks, and tourist attractions.

WAYMAKERS

Waymarker posts frequently serve as supplementary wayfinding tools alongside finger posts, totems, or lectures. Typically positioned along well-traveled paths, they are designed to reassure users that they are on the correct direction.

LECTERNS

The sign presents information at an easily readable height, ensuring clear visibility of content and an unobstructed view beyond the sign. Perfect for museums, galleries, and educational institutions, lecterns blend functionality with elegance.

MOBILE DISPLAY

Provides flexible and adaptable solution for temporary or changing wayfinding requirements. Easily movable, these signs are perfect for events, exhibitions, or areas under renovation. Whether for short-term use or frequent repositioning, mobile displays ensure our wayfinding design can adapt to dynamic environments.

DESTINATION SIGNAGE

Crucial to any wayfinding system, these markers—from door plaques to projecting signs—indicate that you have reached your intended destination. Our destination signage solutions are designed for clarity and prominence, offering visitors reassurance and confirmation.

WAY2GO is isGroup’s flagship wayfinding product range.

Our team of digital signage and wayfinding planners can manage every detail of your project and advise on the best possible signage solution for you. With stunning aesthetics and intuitive usability there is only one WAY2GO

Tell us how we can make the WAY2GO system work for you…

How to do Wayfinding

To do wayfinding, understand what areas your visitors are navigating to and use signage and visual cues along the route to direct them.

What are the five principles of wayfinding?

Creating distinct identities for locations, using landmarks for orientation, establishing clear waypoints, dividing spaces into distinct regions, and simplifying choices to avoid overwhelming visitors.

What does wayfinding mean in business?

Wayfinding in business helps customers find areas of interest and helps employees find their areas of work.

When is wayfinding signage required?

Wayfinding signage is required for fire safety regulations to help people navigate to safety in the event of an emergency.

Benefits of Effective Wayfinding Signs

Implementing a well-designed wayfinding system offers numerous benefits for both visitors and the organisation. Here are some key advantages:

Improved Visitor Experience

Clear and effective wayfinding signs significantly enhance the visitor experience. They reduce confusion and stress, making it easier for visitors to navigate space and find their desired destinations quickly.

Increased Efficiency

The signs help streamline the flow of people through your environment. This reduces congestion in high-traffic areas and ensures smooth and efficient movement of visitors.

Enhanced Brand Image

Professional and well-designed wayfinding signs contribute to a positive brand image. They show that you care about your visitors’ experience and are committed to providing them with clear and helpful guidance.

Customised solutions to match your needs

Every environment is unique, and so are its signage and way finding needs. At IS Group, we offer customised wayfinding solutions that are tailored to your specific requirements. We closely work with you to understand your space, brand identity, and visitor needs, ensuring that we deliver a solution that perfectly fits your environment.

Consultation and Planning

We offer thorough consultation and planning phase. Our experts work with you to understand your space, its layout, and the flow of visitors. We consider various factors such as the most frequented areas and the overall visitor experience. This helps us design a wayfinding system that is intuitive and effective.

Design and Manufacturing

We create wayfinding signs that are not only functional but also visually pleasing. Our designs are customisable, allowing you to incorporate your branding elements seamlessly. After the design is finalised, our advanced manufacturing facility ensures that your signs are produced to the highest quality standards.

Installation and Maintenance

We provide professional installation services to ensure that your wayfinding signs are placed correctly and function as intended. Additionally, we offer maintenance services to keep your signage in optimal condition, ensuring that they continue to serve your visitors effectively.

Looking for something more bespoke?

Examples of our award winning signage can be seen all over the UK in many of the country’s most iconic locations. Our ingenuity and attention to detail has been at the forefront of our innovation for over forty years and has allowed us to build a solid reputation for delivering high quality, durable and timeless signage.

Take a look at the full isGroup portfolio and get in touch to discuss turning your ideas into reality. 

Why use us?

We continuously strive to develop our services to place us at the forefront of the signage industry.

We have a can do attitude

Big or small, simple or complex, our designers love a challenge. If you have an idea for a sign or a concept for a building rebrand, or if you want to add a flourish to an existing signage scheme, get in touch and our team of design experts will be on hand to bring your vision to life.

Quality assured

Our reputation is built on creativity, innovation and quality, which is why we have invested in gaining accreditation to BS EN1090-2 standard, allowing isGroup to provide CE marking to all structural metal components. Gained in 2017 this prestigious accreditation means isGroup is one of just a handful of UK sign companies to have achieved this
accreditation.

Four decades of experience

For over 40 years isGroup has been making high quality, cutting edge signage for many sectors and high end clients.  We have a wealth of industry knowledge and technical know how. We feel that our award winning signage speaks for itself.  The chances are you have seen one of our projects or examples of our work – which extends across the whole of the UK.

We have the skills

Our invaluable knowledge and experience means we can help avoid any pitfalls and obstacles associated with materials, manufacturing and installation processes of complex designs.  The isGroup team of highly skilled graphic artists and sign makers are always willing to push the boundaries of what is possible, so why not challenge us with your ideas and get in touch today.

Frequently Asked Questions

Clear and effective signs significantly enhance the visitor experience by reducing confusion and stress. Making it easier for visitors to navigate spaces.

It varies depending on the scope and complexity of the project. During the consultation phase, we will provide a detailed timeline outlining each step of the process, from initial planning and design to manufacturing, installation, and maintenance.

Yes, it can be customised to suit the aesthetic and regulatory requirements of historic sites. We offer designs that blend seamlessly with historic architecture while providing clear and effective navigation.

The signs improve safety by clearly marking emergency exits, evacuation routes, and safety equipment locations. In public spaces, these signs help guide people quickly and efficiently in case of emergencies, reducing panic and ensuring a safer environment for all occupants.

We meet specific branding requirements by customising colours, fonts, logos, and design elements. This ensures that the signage aligns with your brand identity, creating a cohesive look that enhances brand recognition.

No, requesting a quote is completely free. We provide detailed quotes to help you understand the costs and options available for your wayfinding signage project without any obligation.

Yes, when you request a quote, we can provide examples of previous projects that are like your requirements. This will give you an idea of our capabilities and the quality of our work.

Digital wayfinding signs can be more expensive upfront due to the technology involved. Our team can provide a detailed cost comparison when you request a quote.

Before manufacturing, we will provide you with detailed design proofs for your approval. This includes visual representations of the signage, showing how they will look once installed. You can review the designs and request any modifications if needed. Once you are satisfied with the design, we proceed to the manufacturing stage.

We ensure the timely delivery and installation of wayfinding signs through meticulous project management. We coordinate all aspects of the project, from design and manufacturing to delivery and installation. Regular communication with clients ensures that any potential delays are addressed promptly.

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