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Wayfinding Strategy

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isGroup has over 40 years' experience creating wayfinding strategies

isGroup has over forty years of experience as wayfinding consultants. We can help with all your signage and wayfinding design requirements, working with local authorities, developers, large estates, architects, facilities managers to ensure the best solution. We believe that signs are the end product of a carefully considered wayfinding strategy that works for your whole site.

A wayfinding strategy will assess more than just directions. It will also consider the audiences and their needs, the customer journey, natural landmarks, lighting and signtype suitability and accessibility and many other aspect of the setting.

How to improve wayfinding?

Combine effective usage of signage with landmarks and architectural cues to make it clear where visitors need to go.

 

Types of wayfinding signage?

Types of wayfinding signage include fingerposts, door signs, and informational/totem signs with maps.

 

How does wayfinding design work?

Wayfinding design aims to map clear paths to key areas and plot places to put signs that direct visitors to those areas.

 

Is fire signage wayfinding?

Fire signage is a form of wayfinding as it helps visitors find their closest evacuation route in an emergency.

 

What is the first step in wayfinding design?

The first step in wayfinding design is to understand the key points of an area and how people behave when navigating from one area to the next.

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Sign Installation & Maintenance
Survey & Planning
Project Management & Consultancy

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T: 01352 792000

E: enquiries@is-group.co.uk