Boston Town Centre Wayfinding

Boston Town Centre Wayfinding

Sector – Hospitality & Leisure

isGroup’s was appointed to deliver a wayfinding and interpretation solution for highlighting areas of historical interest throughout Boston, Lincolnshire.


Project Delivery

Cost Effective-Solution

Working alongside environmental designers, isGroup was able to offer a cost-effective wayfinding solution to Boston Town Centre by visiting all sign locations and identifying where signs needed to be replaced. Following these site visits, isGroup created six new, double-sided WAY2GO totems to be strategically situated at locations across Boston Town Centre. The versatility of isGroup’s WAY2GO system allowed Placemarque to create a customised sign concept for Boston that presented effective wayfinding information and controlled budgets.

Mapping Illustrations

Each monolith was manufactured in-house at isGroup’s headquarters from aluminium, with UV-printed glass panels presenting historical graphics on one side and mapping illustrations on the reverse. The design on the lower section of each unit was clean and simple, featuring a logo outlining Boston’s St Botolph’s Church, while the sides were dressed with ‘Boston’ text.

There is a culture in isGroup that brings a responsive, attentive and considered approach to their products.

"We commissioned isGroup to manufacture and install the products for our wayfinding project in Boston, Lincolnshire. The team is easy to work with and cares to match colours and proofing. They also worked quickly and carefully to ensure the installation was correctly carried out and the surrounding surfaces were neat and tidy."

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