One of the main features of the scheme was a cast-iron logo weighing 450 kilos. The size and weight of the cast-iron logo meant transportation and installation were difficult. To help with this isGroup created a special multipurpose frame. The frame held the casting rigid whilst being transported, and whilst Halo Sloan LEDs were fitted to a recess in the rear of the casting. The frame also allowed for the logo to be suspended by a crane, whilst being fixed to the huge precast concrete panels during installation. It was then removed once the logo was mounted.
The project had short timescales and further challenges due to the complexities of multiple different manufacturing processes needed for each of the different elements, within the scheme. The foundation bases for the totems had a gap between them that were under 10mm apart, meaning precision was key. Each element worked in synthesis with one another, as well as creating a visual impact due to contrasting textures and colours.
Alongside the external signage scheme, we also produce an internal signage solution for the multiple buildings within the campus. Signage included bespoke reception signs, environmental graphics, manifestations, notices, pictogram icons and Neon illuminated café signs.
The Neon illuminated Café & Diner needed to match the specific brand colours; a core requirement made by the client. To be able to achieve this we combined RGB Neon LEDs along with a DMX controller, which allowed the user to control the intensity of those lights, when and how the colours were mixed. Not only did this fulfil the client’s requirements, but it also gave them freedom to be able to change branding easily.
Throughout the building, built up letters combined with vinyl text displayed inspirational and motivational messages. In conjunction with these, a lenticular feature wall was produced adding depth to the room and creating an engaging interactive experience for employees.