Sector – Hospitality and Leisure
After isGroup’s successful delivery of the major wayfinding project for Alderley Park in 2018/2019, isGroup has enjoyed opportunities to produce and install additional signage for Bruntwood and Alderley Park’s surrounding areas, most recently being The Churchill Tree.
The Churchill Tree is a former Tenants’ Hall, now transformed into a glorious new restaurant and bar.
isGroup were tasked with the design, manufacture and installation of the internal and external signage for the restaurant and bar. Due to the nature of the building isGroup designed a sympathetic scheme that would fit in with the age of the building, but also signage that would give the project its own individual style, something very different from the commercial scientific research buildings that also occupy the campus.
isGroup worked alongside the architects and client to put together the external signage scheme – this consisted of a traditional pub hanging sign depicting the pub logo, with small LED illuminated trough lights. To accompany the classic pub sign secondary signage was also a part of the scheme, this included post mounted car park and post mounted directional signage located around the grounds of Alderley Park. These incorporated the logo and colour scheme of the pub sign to create a coherent design strategy.
To complete the external signage a feature wall was manufactured with folded aluminium panels, which interlocked to clad to an existing wall on the premises. The panels were coated in anodic bronze to compliment the surroundings. To finish the feature wall a pushed through opal acrylic internally illuminated logo was created. Bonded to the face of the acrylic was painted aluminium logo and letters this produced a soft halo illumination and has become a standout feature that can be seen welcoming visitors as they arrive.
Internally isGroup created a simple yet classy strategy that harmonised with the other components of the project. Under DDA law (Disability Discrimination Act) all glazed areas must be clearly marked with some kind of manifestation that clearly defines the glass, so that people won’t walk into it. isGroup provided a solution of an etched vinyl graphic hat taken from the logo and applied to the window glazing, a small touch that not only made the glazing legally compliant, but also made the vinyl much more interesting than just a dot or stripe.
Along with manifestations isGroup designed some stylish interior wayfinding signs. The signs were engraved and in-filled antique brass plaques, with a black foam panel to the rear so the signs stood off from the wall slightly, giving the signs added depth and making them a focal point to visitors trying to find their way.
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