Beginners Guide to Digital Signage
8 October 2021 5 min read
Digital signage is all around us you probably know more about digital signage than you think and you have likely engaged with it in the past week. We’ve all found gate information at the airport, ordered food in fast-food restaurants, bought cinema tickets, used check-in kiosks at hotels and that’s all thanks to digital signage.
What is digital signage?
Digital signage is a category of signage. Digital signs use technologies such as LCD, LED and Projection to Display content, such as digital images, video, streaming media, and information that educate, engage, and inform nearby viewers.
Digital Signage takes a screen and uses it intelligently. In short, Digital Signage is a smarter way to communicate with the audience that’s physically in your business.
Digital signage can be used across a variety of customer touchpoints, and its applications are almost endless. A business can design and modify digital signage to meet their unique needs.
Does Your Business Need Digital Signage? Yes!
Here are the top stats we’ve collected on why Digital Signage is such an important marketing tool for businesses today.
At its core, Digital Signage is effective because, if properly managed, it plays relevant and engaging content that helps audiences understand how a certain product or service makes their life better. The benefits of digital signage are also vast and varied.
Identifying Your Needs
If you’ve got a clear understanding of the intent and the resources required to make your network a successful one, it’s time to get some digital displays and get your feet wet. If you don’t, it’s far better to take a step back and think it through instead of falling into the trap that many people do: buying digital displays, hanging them up and spend months trying to figure out what to do with them.
Whatever your business, different parts play different roles. Someone in the waiting room should be exposed to different messaging than someone who is at the counter. That’s where the different types of Digital Signage come in. Let’s look at them now.
Types of Digital Signage
Digital Advertising Screens
This type of Digital Signage plays full-screen messaging to present the viewer with a clear message. It can stay static on a single message (such as a daily special or weekend sale) or rotate through multiple messages. But the objective is clear – to get the consumer to view and digest or take action on a single message at a time. These are typically placed by the entrance to a business and used to greet customers or show the queue. Like other types of Digital Signage, they can also be split up into multiple zones so that while customers can see their name and appointment time, they can also see select messaging.
Interactive Digital Signs
Finally, there are interactive screens. Typically, the most expensive to implement, these let customers interact to ﬁnd the speciﬁc information they’re looking for, whether it’s a wayﬁnding map in a mall or lobby, or a product information kiosk in a retail environment. With interactive digital signage, customers don’t just watch the screen; they engage with it. The sign acts as a customer touchpoint and allows visitors to choose options, enter information, and control content.
Wayfinding Boards (Indoor & Outdoor)
While static maps don’t offer customization or real-time updates, digital wayfinding boards provide custom directions for visitors and offer business owners the ability to revise and alter information at any time.
What Are the Elements of Digital Signage?
The elements needed to create a digital sign can be put in three categories.
– Content Creation
– Content Management and Distribution
– Device/Player Management
– Performance Measurement
Interested in Learning More About Digital Signage?
Contact isGroup – we’d love to talk with you about how we can help and how Digital Signage can play a role in growing your business and communicating with your customers.