Conwy County Borough Council approached isGroup for a wayfinding solution for their waterfront, linking amenities including the library and market.
“We are really happy with the finished product. The tie in is as good as, if not better than, we would have hoped for. isGroup made what was a challenging commission – considering the timeframe – a straightforward and stress-free exercise.”” – Waterfront Project Manager, Conwy County Borough Council.
This was one of the first projects we completed using our proprietary Way2Go signage that offers almost limitless customisation. For Conwy, our designers applied a modern combination of aluminium and glass. isGroup produced two double-sided Way2Go totem signs, both featuring map graphics fixed behind a toughened glass panel. Location markers allow visitors to get their bearings and we advised a clear lacquer finish as an anti-graffiti measure.
The new signs are in keeping with the coastal environment and have improved visitor experience. The team successfully completed this project within ten days, ready for the tourist season.