Storyhouse Theatre, Cinema & Library, Chester

|, Leisure & Restaurants Signs, Specialist Projects|Storyhouse Theatre, Cinema & Library, Chester
Storyhouse Theatre, Cinema & Library, Chester2018-10-19T11:40:36+00:00

Project Description

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Kier Construction appointed isGroup at the start of the £37milllion arts project to design and install the building’s external signage. This appointment then led to the direct appointment by Storyhouse when the requirement for an internal wayfinding solution arose.

External Signage

Following a full site survey, isGroup completed both the structural design of steelwork and calculations completed in preparation for high-level sign installations.

The built up stainless steel individual letters, which measure just under a metre in height and feature white LED illumination, were the first of the signage package to go up on the tower section of the Grade 2 listed city centre building.

For ease of access for the client, isGroup arranged for the LED drivers to be mounted inside the building in a discreet enclosure box.

Using its significant expertise and network of suppliers, isGroup arranged access equipment to complete the high-level installation using a 35-tonne crane and a 23-metre access platform. This required the closure of Hunter Street and diversion of all traffic including buses.

Strengthened Branding

The project also included the installation of an illuminated lightbox along the main canopy of the building, displaying traditional cinematic information for upcoming events at Storyhouse and in the library, strengthening branding along the building.

A series of halo-illuminated Storyhouse were also installed at high level to maximise brand visibility to visitors.

Internal Wayfinding

As part of the project, isGroup also worked closely with Storyhouse design and marketing consultants to develop a modern wayfinding strategy that fit the client’s brief.

The team identified key locations throughout the building and used modern vinyl graphics to deliver the wayfinding solution. The graphics were applied to the stairwells, walkways and doors to direct visitors to the cinema and new public library, as well as to identify theatre rooms and facilities.

Adding a sense of fun, isGroup was also able to produce and install retro yellow neon illuminated lettering reading ‘Tickets’ to identify the ticket kiosks. A low voltage neon illumination was agreed to sustain an economical and cost effective solution for the client.

If you’d like to talk to someone about your external or wayfinding signage needs, contact isGroup today.