Motor Range, Switch Island, Liverpool
isGroup was recently invited to develop a branding and wayfinding, full turnkey solution for Motor Range, the North West’s premier centre for used cars.
Motor Range recently relocated to Switch Island in Liverpool, in a project overseen by property consultants, Mason and Partners, which appointed isGroup.
”Our scheme consisted of three main entrance totem signs ranging from 3 to 10 metres in height, plus two 5 metre LED flex face boxes at either end of the building. The 10-metre totem was fabricated using a single central steel column with two back-to-back LED flex face boxes at the top of the totem.” – said Jac Lloyd-Jones, Account manager, isGroup
isGroup provided all the technical design and structural calculations, ensuring the solutions were manufactured to the correct BSEN1090-2 standards.
Enhanced Customer Journey
Further enhancement was added to the entrance of the building by installing signage around the glazed entrance. isGroup’s solution was the manufacture of a steel portal structure with satin white aluminium cladding, creating a gateway that carries internally illuminated Motor Range branding.
Finally, isGroup provided information signage to complement and enhance the customer journey, providing high impact and resulting in an easily navigable site.
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