Maynard is a valued partner as the design practice regularly involves isGroup in its wayfinding and graphics projects for clients. It was therefore a pleasure to be able to provide a wayfinding scheme for Maynard’s own new office near King’s Cross, London.
The turnaround needed to be quick as the signage had to be in situ ready for the new office launch event. The client wanted a natural feel to the signage so opted for birch plywood material with clear matt varnish for the wall panels, floor directory and an office identification list. The tenant details of the directory were made interchangeable by using matching slatted inserts finished with complementary laser cut acrylic letters and numerals.
The Maynard branding and Cullinan Studio also featured laser cut letters which delivered a simple but striking finish.
A set of vinyl WC pictograms completed the scheme, with the final touches provided on the morning of the event ensuring all signage was in place for Maynard’s launch party.