As part of The Printworks development in Manchester, isGroup were commissioned to manufacture and install the iconic Hard Rock guitar logo.
We worked with U.S. Hard Rock management to devise the processes to properly replicate the Gibson guitar.
isGroup used a fabricated aluminium box technique with full-colour UV digitally printed graphics. A 3D structure was produced with raised wording manufactured from acrylic. Care was taken to include every detail, from the dials to the tuning pegs. Illumination was used to bring the guitar to life, with yellow LED tubing and internal lighting.
Safe & Effective Installation
Our health and safety credentials were important. The sign was installed over three nights by our dedicated team, overseen by an SMSTS qualiﬁed health and safety supervisor. Despite only working between midnight and 6am, there were still plenty of revellers about!
Now, the Hard Rock Café’s guitar glows 24/7, a striking sight against The Printworks façade. It perfectly showcases the bespoke solutions that isGroup delivers.
Associate, Savills Commercial
The guitar is like a beacon!