In the heart of Manchester’s business district, “CORE” is the new name for 30 Brown Street, a totally remodelled office building. isGroup worked with Manchester based Architects PRP and Boultbee Brookes Real Estate to deliver a signage solution that reflected the contemporary nature of the building’s design.
The external solution features impressive large “CORE” 330mm built up and flat cut mirror polished stainless steel lettering mounted directly on to the entrance glazing. The brief was to ensure the internal finish corresponded with the external look. isGroup applied reverse cut vinyl to the internal face of the glazing to facilitate a slick finish.
isGroup prides itself on working with new materials and technologies and in the case of “Core” this was evidenced in the Reception.
The main directory was produced using 3M Dichroic Film applied to the rear face of the toughened glass fronted aluminium box. This futuristic directory was internally illuminated using Sloan LED Posterbox units and clad entirely using mirror finished Rimex™ which complemented the bespoke backlit reception desk also made from the same specialist finishes. The dynamic effect of the 3M Dichroic film is that it produces colour shifts when viewed from different angles and makes for a very contemporary look – right on brief!
The scheme was completed with double sided clear digital vinyls with UV printed text to the glazing; plot cut vinyl wall wayfinding and directional graphics to the walls and doors and finally building management signage at appropriate areas throughout the building.
isGroup loves a challenge – contact us when you need an innovative solution to bring your signage to life!