Clogau Gold initially approached the isGroup to develop signage and branding to their North Wales headquarters in the summer of 2017. Shortly after completing the project, they announced the planned launch of their first outlet store at the McArthur Glenn Outlet Village at Cheshire Oaks.
The world-famous jewellery manufacturer is known for creating unique, handcrafted jewellery and watches containing Welsh gold since 1992. Clogau Gold was looking for a locally based sign company to assist with the branding of its new store.
Retail Branding and Visual Merchandising
Following an initial site meeting and discussions with their in-house marketing department, isGroup was commissioned and worked closely with the client to provide the internal and external branding and visual merchandising for the store.
Internally illuminated LED lightboxes and dye-sublimation fabric prints were introduced to produce vibrant images of Clogau jewellery products, as well as high-resolution large format lifestyle images.
Digitally printed wallpaper and vinyl graphics were used as the canvas for these images to enhance the Clogau Gold brand and create a welcoming environment for customers.
The project was completed within a few days to ensure that the store was open in time for their Christmas opening.