Following an approach by Denbighshire County Council as part of their ongoing seafront regeneration programme, isGroup was commissioned to provide advice and guidance on the implementation of the new brand identity of the iconic North Wales landmark, the Rhyl Pavilion Theatre.
Along with the main contractors Adever and Wynne Construction, isGroup designed, manufactured and installed high level signage on the newly renovated theatre.
Produced from powder coated stainless steel paint to contrast against the Kingspan cladding and cement board rainscreen systems, the new signage, based on the well-known comedy and tragedy masks, were installed alongside the lettering on the South and West elevations of the building.
To further complement the seafront regeneration, 48 white UV printed panels were created to wrap around hoarding erected by Wynne Construction, acting as the perimeter for the towns’ iconic 240ft tall Sky Tower. The panels were adorned with sixty-two photographs printed directly onto the panels, illustrating a colourful historical timeline of Rhyl and its surrounding areas. The graphics travel along the centre of all forty-eight panels, connecting the timeline across the twelve sides of the hoarding.
The graphics take viewers all the way back to the year 1861 at the Old Toll Bridge across River Clwyd, Kinmel Bay and journey through time up to 2016 and the bustling Rhyl Events Arena.
The work formed part of a wider regeneration plan for the town which is set to conclude in 2019.
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