isGroup’s one-of-a-kind project for the new Ellesmere Port Sports Village (EPSV) will feature in Sky’s TV advert. The 30 second Sky TV advert is a joint initiative between the Ellesmere Development Board and Marketing Cheshire. The punchy advert, created by Marketing Cheshire, targets potential house movers using a special SKY adsmart profiling system, which identifies people most likely to be thinking about a move.
isGroup was appointed by Wates Construction to manufacture and install new signage at the £15m sports village. EPSV boasts architectural flair with its striking exterior design, the team worked closely with Ellis Williams Architects and was able to provide an innovative solution working with the feature brise soleil timber louvres. Our chosen design consisted of 3.5 metre aluminium letter profiles folded specifically to fit the louvers.
isGroup advised placing a halo-illuminated fascia sign at the entrance, reinforcing the brand identity day and night. The team also incorporated corporate branding to the entrance glazing as well as 1,500 metres of further window signage.
Simplistic stencilling was chosen as a cost-effective wayfinding solution that also matched the modern feel of this stunning building. isGroup’s creative approach has complemented the beautiful architecture.