The 14th June 2018 was a very special day for isGroup. As has been well publicised by the media, Her Majesty the Queen and the new Duchess of Sussex, Meghan Markle, made their joint visit to open the new Mersey Gateway Bridge and then the Storyhouse cultural centre in Chester.
What people do not know is that isGroup had a part to play in the backdrop to this memorable day for the people of Cheshire & Merseyside. Firstly, isGroup was invited to manufacture the plaque that the Queen unveiled at the Mersey Gateway. This was made of aluminium and coated in limestone stone effect paint.
Prior to that, in 2016, isGroup was appointed by Kier Construction to design and install the external signage for the new Storyhouse theatre, cinema, library, restaurant, community centre & arts hub. The built up stainless steel individual letters, which measure just under a metre in height and feature white LED illumination, were the first of the signage package to go up on the tower section of the Grade 2 listed building.
The external work in turn led to isGroup being directly appointed by Storyhouse design and marketing consultants to develop a modern wayfinding strategy to fit the client’s brief. By identifying key locations throughout the building and using modern vinyl graphics to deliver the directional signage, the graphics were applied to stairwells, walkways and doors to direct visitors to the cinema and new public library, as well as to identify theatre rooms and facilities. To complement the theatre’s art-deco roots, isGroup created a bright yellow set of neon lettering illuminated letters reading “Tickets” to identify kiosks.
The Storyhouse external signage ultimately led to isGroup winning both the Sign of the Year and Illuminated Sign of the Year Awards for this project, so it was a very proud moment for the isGroup team to see the Royals be in such close proximity to its signage and branding work.