5 Reasons why you should be using digital signage

20 May 2022 4 min read

Digital Signage is a major new force in the signage sector.

If you go into any large Retail Park or Shopping Centre you can already see one sector that has actively embraced the change because they understand the benefits and are already reaping the rewards. It is not just this industry that can benefit though; from hospitality and leisure to corporate internal communication, the benefits are waiting for anyone who makes the change. We will give you 5 reasons why now is the time you should upgrade to Digital Signage.

 

Update your content quickly

One of Digital Signage’s main advantages is that it can be updated instantly. Say for example you are leisure centre with informational screens showcasing exercise classes and want to change one of the times/ days on your display, with Digital Signage the process is quick and easy, an image file or playlist can be edited then either sent over the internet via the cloud or easily delivered to the screen via USB. Content can be changed in minutes thanks to Digital Signage.

 

Target Your Audience with Scheduling 

Push content that speaks directly to your audience with scheduling software that gives you the flexibility to react to events/changes. Most basic digital signage displays come with scheduling software that can be set to show content at certain hours or days. A leisure centre can display a variety of different content throughout the day that can speak to different customers. For example, in the morning they can display their membership prices, changeover to their special offers at midday and in the evening display the exercise class timetable. In contrast, print is static and stuck as soon as it is printed.

 

Freestanding Outdoor Android A-Boards - in Situ 3

Images: Freestanding Outdoor Android A-Boards, available in our online shop.

 

Dynamic Displays Catch Attention

With their tempered glass front, aluminium bezel and tablet-like aesthetics; our Slimline Digital Pro Signage has been designed to grab attention as all good Digital Signage displays should. Their IPS panel delivers unbeatable levels of brightness and colour vibrancy that make images and videos really pop on screen. According to One Deep Design, over 90% of buying factors are influenced by visual factors. Source.

4K large format professional digital signs - example 2

Image: 4K Large Format Professional Digital Signs, available in our online shop.

 

Interact with Audiences

Viewers are becoming more and more comfortable with modern technology devices. Smartphones and tablets have got whole generations of users accustomed to Touch Screens. Get your audiences actively involved with interactive Digital Signage. Resembling the sleek design of a smartphone or tablet audiences love to touch and make the screen come alive. From wayfinding kiosks to interactive menus these kinds of Digital Signage displays are the future. Speak to us about touch screens options and upgrades.

POS Retail Digital Signs

Image: POS Android Digital Signs, available in our online shop.

 

Increase Sales and Reduce Costs

I decided to save the best reason for last! The addition of Digital Signage has been proven to lead to increased sales, more impulse purchases, and additional recurring visits thanks to the positive connotations of Digital Signage has on a store and the overall improvement on a brand’s image thanks to Digital Signage. With the upsurge in sales due to switching to digital, you will also be saving significant amounts of money from paper and printing. The future of signage is digital. Investment in this technology is one that will benefit your company for years to come. I’ve outlined five reasons you should consider upgrading your signage. Save yourself time and money by choosing to modernise your signage solutions; don’t let your business get left behind by not upgrading to Digital Signage.

 

Head over to our online shop to view or buy Digital Signage.

Read more about Digital Signage with our article on Beginners Guide to Digital Signage.

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