Cambridge Retail Park was in need of a revamp when isGroup were approached by a leading Architectural Practice, Cooper Cromar with designs and a signage strategy to accommodate additional tenants at the retail park, on behalf of owners Standard Life Investments.
The team at isGroup manufactured a new seven-metre retail totem sign to improve the visibility of the park, which was achieved with an LED-illuminated header section placed at the top, displaying Cambridge Retail Park in its new branding.
Tenant logos were printed below the header, with the sides of each totem offering further opportunities to display the retail park’s corporate branding.
To further promote the parks new look, isGroup incorporated orange feature lighting around the header of the totem.
Always focused on offering the most cost-effective solution, isGroup recommended that two existing totem signs, which were out-dated and fatigued in appearance, be refurbished including an extension up to seven-metres to gain more tenant space and have a consistent appearance with the new totem. The company’s installation team carried out the refurbishment service, taking out the panel work on site and re-cladding with modern panels.
The refurbishment brought the totems right up-to-date with new branding and tenant logos. The illuminated header and orange lighting border was also applied to the signs, ensuring a consistent look across all three retail totems.
isGroup also arranged and use of hired powered access equipment that was required to complete the installation and refurbishment.
As part of the process to conform to BSEN1090-2 standards, isGroup advised the exploratory work of the existing bases and checking of the structural integrity of the welds of the totems. NDT tests were performed on site allowing the work to start on the new design in isGroup’s workshop and subsequently leading to the successful installation.
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